LEAGUE OF LEGENDS | WORLDS 24
Creative Production
DE-YAN
Creative producer for all screens content for the opening ceremony, gameplay, and closing ceremony moments. Over 2,000 final deliverables for over 50 live gameplay and closing ceremony activations along with the 12-minute opening ceremony and pre-vis for content, pyro, and blocking.
All of this hard work culminated in the most watched esports event in history with 4.2 million peak viewers for the opening ceremony and 6.94 million peak viewers during gameplay (not including China viewership).
Client: Riot
Agency: Done + Dusted
Studio: DE-YAN
Creative Director: Jakob Peter Konrad
Creative Producer: Blair Davidson, Tyler Thompson
Art Director: Dušan Miletić
GAMEPLAY
13 unique lightings and colorations were designed for the animated throne rooms used as the base plates for all gameplay and closing ceremony activations.
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